Borets, a provider engineering, manufacturing, sales and service of electric submersible pump (ESP) systems, has named Obren Lekic as CEO of Borets U.S., located in Houston.
Lekic will lead the executive team by spearheading strategic market growth through new product development, implementing strategic sales and marketing tactics and leading regular assessments of existing and potential sales channels and products.
Lekic joined Borets as a privately held company in 2005, where he served as the deputy general director for business development and marketing. He was responsible for working alongside shareholders, executive and senior management staff to expand the Russian company into the international market. Lekic went on to serve as the vice president of the eastern hemisphere, Borets International FZE, where he continued to assist senior executives with securing major business contracts throughout the international expansion. And, prior to his newest leadership position, Lekic served as vice president of business development focusing on U.S. growth opportunities.
“I am honored to lead Borets U.S. into a rebounding oil and gas market,” said Lekic. “Bringing artificial lift expertise, our innovative new technology and unsurpassed manufacturing capabilities to help our U.S.-based customers produce more, remains our priority.”
Lekic received a degree in mining engineering from the University of Leeds, UK, and a master’s degree in business administration from Colorado State University at Fort Collins, Colo., U.S. He is an active member of the Society of Petroleum Engineers.