Recently, Atlas Professionals (previously: Atlas Services Group) announced its new brand positioning, building on the organisation’s long tradition of continuous development and improvement.
Working at the cutting edge of specialist recruitment & HR services in the energy and marine industries, Atlas unveils a new, forward-looking brand identity that goes beyond recruitment. “The ambition to push forward and embrace the challenges of the future, typifies Atlas Professionals. As with the energy & marine industry, our drive to develop and improve also knows no bounds,” states Atlas Managing Director, Marcel Burghouwt.
The new brand
The brand Atlas Professionals represents all 2,200 professionals who work with Atlas around the globe, every day. Atlas started over 30 years ago as a small family business with a vision to deliver the best services possible. This continuing commitment and passion for the industry and its professionals has resulted in the highly respected, comprehensive employment network Atlas has today.
“Everything we do – from career guidance and educational programs to logistics and legal services – is individually managed to meet the exacting demands of our clients and our professionals. Our 21 offices around the world are there to serve¬ the industry that always looks towards to the next frontier – and for the professional with the talent and determination to get there,” states Burghouwt.
Atlas’ new look and feel are also captured in a redesigned corporate website, which provides access to Atlas’ twelve areas of expertise. As a considerable part of the online visitors are professionals who work in the offshore industry, accessibility and usability are key. The new, responsive design enables access to the website via smart phones and tablets at all times. The intuitive design of Atlas’ website guarantees a high level of usability. The new and improved job section offers a gateway to the broadest network of top international companies – with a real time and complete overview of all current jobs in the energy and marine industries.
Press Release, February 14, 2014; Image: Atlas Professionals