Applied Acoustics Sets Up North America Base at COVE

Gavin Willoughby

UK-based Applied Acoustic Engineering (AAE) has decided to open its first location in an overseas territory.

Namely, the Canadian city of Halifax, Nova Scotia, will become home to AAE Americas on May 1st 2019, when the company moves into its new office at the Centre for Ocean Ventures & Entrepreneurship (COVE), a collaborative, harbour-side facility for applied innovation in the ocean sector.

The COVE site features marine facilities with two deep-water piers, office space, workshops and laboratories.

Laurel Broten, president and CEO of the business development agency for the Province; Nova Scotia Business Inc., said: “We are proud to welcome Applied Acoustics. Their skills, products and capabilities are a great addition to the ocean ecosystem, strengthening Nova Scotia’s strong acoustic sector, and contributing to the growth of Nova Scotia’s reputation as a world leader in the acoustics market.

AAE sales manager, Gavin Willoughby, will relocate to Canada as business development manager to oversee the implementation and operation of the new venture, as well as providing sales and support services to the North & South American markets.

This is a fantastic opportunity for Applied Acoustics to increase its market share in North America and beyond. By establishing a permanent presence in the region we will be able to provide a much more efficient service to our existing customer base there, as well as being in the perfect position to seek out and support new clients and new contracts,” Willoughby said.

With many new members of staff successfully recruited over the last 12 months and with new products and innovations firmly in the pipeline, we’re very much looking forward to the challenges and opportunities that lie ahead.”

As part of the global development strategy Hollie Moran has been appointed as Sales Manager for the EMEA region.

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